What is ShopMy & LTK?
What is ShopMy & LTK? They are platforms where creators can monetize their content by sharing the brands they love and earning a commission on sales…
I remember when we first started our blog and Instagram and I would constantly see ‘LIKEtoKNOW.it’ while reading other blogposts or other creators would ask us if we had LTK and I had NO idea what it was… fast forward many years later where new platforms are emerging and a portion of our income comes from affiliate marketing through LTK.
I will say one thing I have learned over the last couple of years- consistency is KEY. Sharing daily on the LTK app to grow your audience and increase sales which in turn lead to commission earned. Now, don’t believe the misconception where creators are making 6 figures a month through affiliate marketing… I am sure some are… but that is not the majority of us. In full transparency, we make 4 figures per month and that is by creating and sharing every day. Not every brand has a high percentage of payout… some brands only pay 1-3%, which means if a brand only pays 1% of commission from the total amount of a sale that is $100.00, you (as the creator and reason for the sale) will only make $1.00. LTK has been the primary platform where creators and influencers are able to share their favorite brands to make a commission on sales, until now.
ShopMy is a newer platform where you can monetize your favorite products from brands you love by creating a custom storefront that is simple and clean. In your storefront, you will be able to add any product/link you want, though not every product is commissionable. To sum up, it’s a cohesive place where you can link any of your home and lifestyle favorites in whatever hierarchy you choose making it an easy resource for your followers and readers to shop.
In this post, I am not going to get into the details of opportunities, sponsorships and collaborations because I want this post to make sense for all readers, not just creators in our industry.
However, below, I am going to talk about the pros and cons of LTK vs ShopMy regardless of if you are a shopper or creator.
Pros & Cons of LTK vs ShopMy
LTK PROS
- LTK has an app for creators/brands and an app for shoppers/readers where you can follow and easily find your favorite creators to shop their products.
- LTK offers a cohesive way for creators to categorize products and links on the backend where you can easily find a link you want to share (Links/Products categorized into specific folders).
- LTK offers widgets that you can embed on your website in unique ways to help drive more sales, like you see here- https://laineandlayne.com/shop
- LTK has more brands that are commissionable
ShopMy PROS
- ShopMy has a clean and simple aesthetic with a layout that is much more straight forward and easier to navigate IMO for Creators AND Shoppers
- ShopMy offers different formats for you to share products and layout your storefront how you want
- ShopMy allows you to link a product on your storefront even if a brand isn’t commissionable
- ShopyMy brands offer a higher commission
- ShopMy offers bonuses once you reach a new tier which is calculated on your performance
- ShopMy offers more Brand/Gifting Opportunities based on your tier
- ShopMy offers bonuses on people you refer to ShopMy and their performances
- I have found that most commissions are higher on ShopMy than LTK
- ShopMy offers embed options where you can embed products right onto your website
LTK CONS
- You are limited on how your page is laid out which can make navigating a bit difficult if you are unfamiliar with a specific creator’s page
- You can only link products that are from commissionable brands affiliated with LTK (so not any product like ShopMy allows)
- When a reader clicks on a link to your LTK page through Instagram, it will prompt them to download the app, where they will need to exit out of in order to visit your page. This extra step often results in people exiting out and not visiting your page to convert to a sale.
- Because LTK has been around longer doesn’t necessarily mean it is better.
ShopMy CONS
- All of your links are together in one folder so there isn’t a way to categorize your links as a creator (this in only a CON for the creator of the storefront, not the shopper)
- Since ShopMy is newer, they do not have as many brands offering commission, yet!
Conclusion (updated January 2026)
Ever heard the term “don’t put all of your eggs in one basket”? I think managing both platforms is in a Creator’s best interest. Yes, it takes a little bit more work upfront, but once your ShopMy is setup, it is very easy to keep both ShopMy and LTK updated regularly. For example, I post photos and tag products DAILY on LTK, basically whatever I share on Instagram gets crossposted to LTK. I do not post photos daily to ShopMy, but I do keep links updated on our shop. If a commission percentage is higher on ShopMy, I share those links in Instagram stories instead of LTK’s links.
I have also found that ShopMy offers more opportunities for Creators from either brands or performance bonuses. For example, in November, Amazon offered us back to back partnerships through ShopMy just by creating and sharing links in Instagram Stories. I have never been contacted by Amazon via LTK. Also, we made an extra $2,000 last month just from Creators advancing to higher tiers based on their performances because they signed up for ShopMy through our referral link.
In full transparency, because we have been using LTK longer and LTK’s links are embedded on our website, we currently make more commission through LTK. However, since consistently using ShopMy over the last 3 months and generating links and advancing to the highest tier (Icon Status), we have found it is very easy to generate additional commission/income. Payouts are every Friday so receiving payments from ShopMy AND LTK have been helpful.
Trust me, I know all of this can sound overwhelming, and a lot to manage… it is. Between our own blog, Instagram, Pinterest, LTK, Amazon Storefront, ShopMy, and working on our new newsletter… it’s A LOT. In conclusion, if you are a reader, I hope you will enjoy the new layout of ShopMy and the convenience and ease to navigate and shop all of our favorites in one spot! If you are a creator, I hope you found this information helpful!
Explore our LTK Page Here
Visit our ShopMy Storefront Here
Are you a CREATOR and want to start your own ShopMy Storefront? Click Here!
Are you a SHOPPER and want to create your own Storefront where you can save products you love and create your own circle of creators you love to follow? Click Here!
